We enable leaders to realize their vision and the extraordinary
Leadership is both a choice and an obligation.
Lucendo exists for their strategic leadership journey and for the moment when leaders need more than inspiration – when they need actionable insights and personalized guidance to grow into the leader their role demands.
Comprehensive leadership system
Lucendo is the first of its kind comprehensive leadership system. Completing top notch proprietary methodology and integrating all dimensions, measuring them with rigor and compare to to benchmark that matter, and making growth actionable in real time – this is how Lucendo equips Leaders to become extraordinary by design
The Result: stronger decisions, stronger teams, and organizations that achieve their vision.
How we differentiate
Grounded in Top Research and Field Calibration
Based on top university research (MIT and TU Munich) and calibrated with the experience of global F500 leader’s and top entrepreneur’s success factors, Lucendo delivers world-class tools and personalized behavioral insights that elevate leadership – strategically and in the everyday.
Holistic Methodology
The Lucendo methodology comprises on seamlessly integrated outer and inner framework which holistically spans Leadership across 6 distinct but comprehensive leadership areas and their 24 leadership domains. It incorporates research of successful people and companies.
Benchmarking and AI
Lucendo provides a platform with 1000’s of leaders behavioral patterns and scores by area and domains, separating the great from the poor in Proficiency and Maturity grids and this guides leaders along their comparable strengths and weaknesses compared to benchmarks at all scoring levels. AI is used to interpret behaviors in situational context and generating Leadership Development Plans.
Olaf Kreichgauer
Olaf is a business leader and lifelong student of leadership. Author of Legendary Leadership, he brings over 35 years of experience working with Fortune 500 executives and leaders across North America, Europe, and Asia.
Throughout his career, Olaf has witnessed both extraordinary and failed leadership firsthand – and how it impacts people, companies, and societies. These experiences inspired him to create Lucendo and the Lucendo Leadership Quotient™ - the first holistic leadership system that integrates methodology and measurement to help leaders grow by design, not by accident.
Previously, Olaf served as Global Vice President of Strategy & Transformation at Stanley Black & Decker and as Senior Managing Director & Partner at Accenture Strategy. He holds a PhD in Aerospace Engineering from TU Munich and an MBA from Kellogg School of Management, Northwestern University, Chicago.
Larissa Preuss
Larissa is a strategist and leadership practitioner and senior leadership coach with a passion for turning complex challenges into measurable results. With more than 33 years of international experience, she has partnered with Fortune 500 leaders across North America, Europe, and Asia to drive transformation, growth, and cultural change.
Her work has centered on helping senior executives not only craft strategies but also embed them in leadership behaviors that shape organizations and societies. This conviction led her to co-create Lucendo and the Lucendo Leadership Quotient™ – the first holistic system that unites methodology and measurement to help leaders grow by design rather than by accident.
Previously, Larissa served as Managing Director & Partner at Accenture Strategy, as Senior Managing Director of In-house Consulting at E.ON, and as a Managing Consultant at A.T. KEARNEY. She holds a Master’s degree in Mechanical and Energy Engineering from TU Munich and an MBA from Kellogg School of Management, Northwestern University, Chicago.
Purpose, mission and values
Empowering leaders to design and live purposeful leadership that creates positive value for organizations and the world.
We lead with honesty, treating everyone equally and without bias. We value continuous learning and the courage to choose integrity over convenience. With clarity and precision, we communicate openly, always aiming for impact that benefits not just individuals, but teams, organizations, and society.
Lucendo Values
Equality We treat every leader equally, without politics, privilege, or bias.
Learning We believe growth never ends – for us and for those we serve.
Courage We stand for integrity over convenience, even when it costs us.
Clarity We communicate simply, measure precisely, and never hide behind jargon.
Impact We act so that leadership creates value beyond the individual – for teams, organizations, and society.
Legendary Leadership
Legendary Leadership – choice to impact – is written by Dr. Olaf Kreichgauer, founder of Lucendo Leadership Inc.
It builds on the insights of leadership giants and the research of top universities – and has been calibrated with executives and leaders across Fortune 500 companies.
The book declares a simple truth: leadership is not a gift, nor an accident. It is a discipline – measurable, comparable, and developable. Legendary Leadership reveals both the outer architecture of leadership – passion, capabilities, role, and market – and the inner structure – six Areas and twenty-four Domains that distinctively but comprehensively define how leaders think, act, and grow. Together they form the grid by which every leader and leadership team can be placed and assessed.
This is not theory for companies. It is clarity for people. Where Jim Collins showed how organizations go from Good to Great, this work shows what makes the leaders who drive them.
Every page is written as a mirror, not a manual. It confronts rather than consoles, demanding growth where weakness is exposed and reminding leaders that obligation outweighs privilege.
Legendary Leadership stands on its own, aligned with the Lucendo system, offering leaders both compass and navigation along their individual leadership journey.
Launch Oct 1st
Lucendo Magic™
Passion: The inner fire. A leader without passion may manage, but will never inspire. Passion is the desire to lead, the purpose and vision that gives direction, and the endurance to stay the course when obstacles rise.
Ability: Leadership is more than intent. It is the ability to think clearly, decide wisely, communicate with impact, and act effectively. Without true ability, passion becomes wasted energy.
Mandate: Leadership requires legitimacy. It is not an idea but a responsibility – an obligation. Mandate means being entrusted with people, decisions, and outcomes. Without it, passion and ability remain unused.
Market: Leadership never exists in a vacuum. It takes place in a real economic and societal context. A leader must navigate, shape, and at times transform that environment.
The Lucendo Magic™ spot emerges only when all four circles overlap. If one is missing, leadership will never bloom to the extent possible. True leadership maturity is the constant work of drawing these circles closer, maximizing their shared center.
Are you ready enough?
If Lucendo Magic™ shows the architecture of leadership, the Lucendo Quotient™ reveals its structure. Great leadership is not a mystery of personality or chance. It is a measurable set of capabilities that together define how you lead.
Lucendo organizes leadership into six Areas, each broken down into four Domains – 24 domains in total. This framework is MECE: mutually exclusive, collectively exhaustive. Nothing is missing, nothing overlaps. Every aspect of leadership capability is captured.
Foundation & Growth: Mindset & Self-Awareness, Values & Ethics, Well-Being & Resilience, Curiosity & Learning.
Vision & Strategy: Vision & Differentiation, Mission & Relevance, Strategy & Planning, Innovation & Adaptability.
Proactivity & Execution: Ownership & Accountability, Drive & Engagement, Problem Solving & Decision Making, Change & Initiative.
People & Collaboration: Team Building & Development, Stakeholder & Relationship Management, Emotional Intelligence & Empathy, Culture & Inclusion.
Communication & Influence: Clarity & Messaging, Negotiation & Persuasion, Expectation Management & Alignment, Presence & Storytelling.
Impact & Results: Commercial & Operational Success, Customer & Stakeholder Satisfaction, Personal & Team Fulfillment, Societal & Environmental Impact.
Through your responses, Lucendo measures your capability in each domain and area, then compares your profile against a chosen benchmark population – peers, executives, industry, or global leaders.
Aggregated with latest Top Universities Human Behavioral Studies and F500 leaders Calibration this is your leadership reality, made visible in numbers and comparisons. It shows not only where you stand vs. benchmarks, and where to grow.
Lucendo Leadership Quotient™
LCS (Leadership Capability Score): how strong your leadership skills and behaviors are. It reflects what you can do – your ability to think, decide, communicate, execute, collaborate, and inspire.
LPS (Leadership Performance Score): how effectively you apply your capabilities in real contexts. It reflects scope and responsibility – leading teams, influencing stakeholders, and delivering results.
Together, LCS and LPS combine into the Lucendo Leadership Quotient™ (LLQ) – your single, holistic score of leadership maturity and readiness.
Every score is expressed on a 0 – 1000 scale, mapped to five proficiency bands: 0 – 200 Beginner, 201 – 400 Developing, 401 – 600 Proficient, 601 – 800 Master, 801 – 1000 Exceptional.
At each level – Domain, Area, LCS, LPS, and LLQ - you can benchmark against any chosen population: peers by leadership experience, team size, function, industry, or geography by and filtering.
This is leadership, measured with rigor – not in fragments, but as a complete picture.
Your personal leadership navigator
The Lucendo Navigator™ App is your personal leadership compass. Built on decades of research, field calibration with Fortune 500 leaders, and advanced benchmarking logic, it gives you a clear, data-driven view of how you lead today – and how you can grow tomorrow. With every assessment, you gain insights that go beyond opinion or vague feedback. Lucendo delivers structured measurement, actionable interpretation, and a pathway for progress.
Self- and 360° Assessment
Scores calculated across 24 leadership domains and 6 areas.
Results aggregated into your Leadership Capability Score (LCS), Leadership Performance Score (LPS), and your single Lucendo Leadership Quotient™ (LLQ).
Interactive AI powered Insights
Clarity of your Leadership
Interactive Hexagon for area-level strengths and gaps.
Triangle visuals for domain-level depth.
Personal Leadership Style and interpretation
Downloadable, comprehensive Assessment-Report
Report with AI-powered interpretation: what’s strong, where to improve, and how to act.Leadership Assessment Certificate
Extensive Benchmarking
Benchmark across selectable demographics: leadership experience, function, industry, team size, region, and more.
Over 1,000 filtering combinations for unmatched precision.
Development Report
Personalized leadership development plan built from your assessment results and priorities
Curated learning resources matched to each Domain and next proficiency level.
Progress tracking as you build new strengths and close gaps.
Update and refine your plan with each new assessment cycle.
Progress Tracking
Visualize your growth at Domain, Area, and overall LCS/LPS/LLQ levels with intuitive charts.
Compare to your past Assessment Reports
Track your improvement trajectory and benchmark against both your personal history and peer averages.
AI driven Career Booster
Upload or capture any job description to check your leadership readiness for the role.
Get transparent gap analysis with strengths and growth priorities highlighted.
Discover exemplary roles that align with your current leadership capabilities.
Get tailored recommendations to close gaps and boost readiness for your career steps.
Download
Lucendo
Navigator™
Available as Web App, iOS, and Android.